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synopsis: white paper about creating content that ranks in search engines
I just read a white paper by Brian Clark entitled “How to Create Compelling Content That Ranks Well in Search Engines”. Brian is the founder of Copyblogger and Scribe. I thought it was an extremely...
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synopsis: google adwords “top tactics for tough times”
In 2009, Google sent a blue booklet to it’s AdWord customers entitled, “Top Tactics for Tough Times”, as a way of showing committment to help maximize their investment. It’s a very concise and visually...
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using social media to maximize webinar attendance
I came across a great webinar by WebFishery entitled, “Using Social Media to Maximize Webinar Attendance.” It’s chock full of practical techniques and practices to increase the attendance of your...
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synopsis: the definitive guide to b2b social media part 1
“The Definitive Guide to B2B Social Media” is a valuable white paper by Marketo. It’s chock full of statistics and visual references. Read the synopsis of part one of four below, but it’s worth reading...
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synopsis: social media metrics
Social Media Metrics Listening, Understanding and Predicting the Impacts of Social Media on Your Business Insights from a May 2010 workshop on social media metrics, presented as a Marketing Lab session...
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